Web Design and Improving the User’s Experience

When it comes to web design, we want to produce the best products or websites that we can. The way that SEO works now is more centered around creating a positive user experience. With that in mind, individuals who are creating websites should design them with user experience at the foundation of each site that they create.

One of the things that you can do to help improve the user’s experience with your websites is to create sites that are highly interactive. This can help the individuals viewing your content to want to engage with the content more. This will help you to see more traffic due to the fact that people enjoy pages they can interact with opposed to just plain content.

Another great thing to do to improve user experience is to be very well organized. By having categories and other organizational elements you can help the user to navigate all of the content on the website. Having an XML site map is also a great idea for when you are designing a website. This is something the user does not see but it does help the bots to index your content. It’s a good idea to involve an SEO agency to ensure that you make the most of your web assets to help in your search engine ranking.

The last thing we will talk about is media and how it should be used. Using rich media is a key component of any well-run website properly set up by a web designer. However, you do not want to overload your viewers with too much media. Having good alternative text and links within your media will help improve the user’s experience.

In conclusion, using the tips we have shared with you today will help you to design more user-friendly websites. Designing your websites with these tips in mind will also help improve your rank within the search engines and lead to more organic traffic. More traffic means more money for you.

Rich Answers are an SEO Trend of 2016

Today, people very often use the search engines to find the answers to various questions. So, “rich answers” are going to become a SEO trend of 2016. It is expected that Google will reward sites which provide rich answers the next year. So, if you provide the answers to very important questions in the content of your website, you will manage to attract higher amounts of targeted users to your online business from popular search engines.

Now, we want to provide useful tips and recommendations to help you benefit from rich answers the next year. Web pages with rich answers will be easily indexed by search engines. So, it makes sense for you to perform keyword research before providing the answers to interesting questions. Provide the answers to important questions and optimize your content for long tail keywords.

It is very important for you to provide users with easy to read content. Include both questions and answers in the text. Make sure your content is original, well-structured and provides the detailed information on the matter.

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Content Marketing is a SEO Trend of 2016

Content plays a key role in a search engine optimization strategy of a website. It is expected that search engines will continue to pay special attention to the quality of content the next year. So, content marketing has become a SEO trend of 2016.

Obviously, SEO experts and online marketers should continue to focus on providing high quality content in the near future. It is very important to provide original content on every website. It is expected that search engines will have strict duplicate content policy and penalize more sites with duplicate content in 2016. So, if an online resource has duplicate content it will be definitely punished by search engines very soon.

Moreover, you need to provide valuable content that is interesting to readers. If your content is valuable people will certainly return back to your website. Of course, if your site is about “carpet cleaning,” then you need to ensure that you have content on the site about carpet cleaning!

The owners of topic-related web resources may decide to provide backlinks to your web pages as well. Very often people discuss interesting topics on forums and share links on valuable resources with each other. High quality incoming links will definitely generate a higher volume of targeted traffic to your website, which will improve its search engine rankings.

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Responsive Website Design is an SEO Trend of 2016

Responsive website design has many significant advantages. Responsive websites are mobile friendly. So, they can adapt to all screen sizes and are perfectly displayed in browsers on all major mobile devices. This means that if you take advantage of responsive design, your website will receive both desktop and mobile traffic. Due to the fact that the global mobile traffic is increasing annually, responsive design has become the necessity for any website.

In addition, responsive design delivers numerous SEO benefits and plays a very important important role in search engine optimization strategy of a website. That’s why Google constantly recommends website owners to make their online resources responsive. So, responsive website design has already become a SEO trend of 2016.

Why is responsive website design so important for search engine optimization strategy? Let’s try to find the answer to this question. In fact, there are two ways of making a website mobile friendly. You can either create “only” a mobile version of a website or choose responsive website design. There is no doubt that Continue reading Responsive Website Design is an SEO Trend of 2016

Top SEO Trends for 2016

A lot of important changes in the SEO industry have taken place this year. Some search engines have already updated their algorithms, so old SEO strategy may be not effective for your site anymore. What should SEO experts expect from the search engine optimization industry in the next year? Let’s try to find the answer to this important question. Here are top SEO trends for 2016 since it may be the right time for you to think about changing your SEO strategy.

Mobile Optimization of a Website Will be More Important the Next Year
A lot of people prefer to use mobile devices to buy products and services online. That’s why mobile traffic is constantly growing these days. So, it is very important to optimize websites for mobile devices today. This means that if your site is not mobile friendly your online business will definitely lose a high amount of targeted traffic, prospects, orders and sales.

The global mobile traffic is expected to increase in the nearest future. Obviously, it makes sense for you to take advantage of responsive website design so your website will be perfectly displayed on all major mobile devices. Mobile optimization may become even more important than desktop optimization the next year.

Video Content Will Provide More Effective Results the Next Year
Most website owners are focused on providing written content on their online resources today. However, it is a good idea to add images and videos to content as well. Images and videos will make your content more interesting and engaging for users. They will help you draw attention of users to your content.

Video content has many important SEO advantages as well. If your website content includes videos then users will definitely spend more time on your site’s web pages. Videos can be optimized for the necessary keywords successfully. It is expected that videos will be more important for search engine optimization the next year. That’s why video content is considered to be one of top SEO trends for 2016. So, the more video content your site has – the better!

Social Media Content Will Get More Search Engine Traffic the Next Year
Popular social media platforms such as Facebook, Twitter and Google Plus play a key role in search engine optimization strategy today. So, users can see tweets in mobile search results now. However, social media content may become even more important for your search engine optimization strategy in 2016. This means that SEO experts and online marketers have to focus on social media content the next year. Social media content will be indexed faster by search engines and will drive more traffic to your site in 2016.

Google Will Continue to Punish Websites for Non-original Content
Does your website have duplicate content or copied content? You need to update it with original text as soon as possible. Otherwise, search engines will penalize your site for duplicate content. This means that if you want to get your site on top in Google and other popular search engines for the necessary keyword phrases, you need to provide only unique content on its web pages.

Local Search Will Continue to Be a SEO Trend in 2016
Obviously, local search has been an SEO trend in 2015. That’s why a lot of online marketers and business owners are focused on local SEO at the moment. As it is expected, the situation will not change in the nearest future. So, most likely that local search will remain to be a SEO trend for 2016. Today, a great number of people prefer to take advantage of voice search. Moreover, this number increases annually. Voice search is a very convenient option that provides searchers with fast results. So, we can predict that local and voice searches will improve the next year.

Search engine optimization basics

Hi there! My name is Rick and I am an SEO rookie! I’m learning tons and thought I would blog about them since I intend to help my clients with blogging, so why not learn to do it myself, right!? Haha – in this blog, I’ll share what I’ve been learning, and why it matters in getting your websites to rank higher in the search engines.
Stay tuned, and thanks for stopping by!